A BRAND THAT STICKS IN CHILDREN’S MINDS.
YPorqué was set up in Barcelona in 2007. The name refers to the question children ask endlessly as they are growing up (¿y por qué? ¿y por qué? ¿y por qué? In English Why? Why? Why?). The idea of the company came from three women with different educational backgrounds (design, advertising and psychology) combining their knowledge to create a children's clothes brand. The design of the clothes focuses on the very people destinated to wear the clothes, the children, adding value and good taste and allowing them to express themselves.
Since the beginning, stimulating t-shirts have been the YPorque label's stand-out product. Featuring a special design that intends to stimulate all five senses for little ones by incorporating and associating sounds, textures, games or glow-in-the dark images. Crafted in the finest fabrics with soft texture and based on interactive playful concepts, the clothes tend to become a fast favorite.